In case you don't know, Lolita was a little girl in a book of the same name who was repeatedly sexually abused by her obsessed stepfather. The word has come to be associated with sexually promiscuous young teens. I'm really not a prude, but could we please not market things to 6-year-old girls that have a reference to sex abuse and promiscuity? Could we maybe put down the Sun and read a book once in awhile so that people get the reference to Nabokov?
The story also mentions that:
In 2006 Tesco ... removed its pole-dancing kit from the toys and games section of its website after it was accused of destroying children’s innocence.Can you imagine getting a kid the Lolita bed and a pole-dancing kit for Christmas? Throw in some clear "hooker" heels and a belly ring, and she'll be ready for a job at Scores in a few years. Maybe it could be a marketing campaign; stores could package all of the above with a Stripper Barbie and call it a tribute to working girls. Actually, I shouldn't even joke about such things lest it show up in the next Argos catalogue!
Great post, I absolutely agree with you! If you're interested check out this post on a Target ad: http://texeiralife.blogspot.com/2008/01/way-to-go-target.html
ReplyDeleteHi there,
ReplyDeleteIt probably reflects on the education of whoever was doing the marketing. It often seems that if it's not on TV twice a week, they haven't a clue.